The oldest Parisian department store Le Bon Marché invited film director Sofia Coppola to work on the design of its windows in honor of launching the updated model of  the SC bag which stands for sophistication and timelessness. The original version of the luxe bag was created by Sofia Coppola for Louis Vuitton in 2009.

The artistic film maker and Louis Vuitton’s muse decorated the windows in a fun and lively way –  with neon hearts, deer, giant cherry blossoms, peonies and colorful balloons. You can see the presentation until October 26.

“I wanted it to be fun and feminine and to think of the bag as a present or a treat that you get yourself. … It reminds me of Christmas, seeing the windows, so I wanted to do something that kids would enjoy too.” Sofia Coppola