H&M will launch in February 2014 its first line of clothing featuring recycled textile fibers from garments from their Garment Collecting Initiative. The recycled collection features five classic denim pieces made from 20% recycled cotton. This shows that H&M’s continues to focus on environmentally friendly designs such as their  Conscious Collection.

“The trend is moving more and more towards working with recycled fabrics and as a designer you of course want to work with the latest trends and developments,” says Jon Loman, concept designer of the line… THUMPS UP !